Project 3 Emarketer Sell Sheet

For this project, I got a lot of exposure in Indesign. I first read the text, and then sought out an image to help support the message and attract the eye of the reader.

I then brought the image through photoshop to size and prepare it.

Then in INDesign, I chose a color scheme and built a palette. The next thing I did was research the company to get a feel for their purpose and log, etc.

Then I found a simple readable text, typed the message, and chose heading sizes, and title size and typography.

I then worked with placing the text, chart, image, and quote as placement object , adjusted color and sizes for balance, and finally added sponsor logos on the bottom of the sheet.

Final adjustments were used to make sure that the eye was lead around the sheet to important facts, and evoked tendency to read the body of the text.