Last week when this project was assigned I could not wait to sink my teeth into it. After I got home, I grabbed my sketchbook and pencil (turned on Family Guy) and began sketching out ideas. An hour passed and I was sold on one of the ideas; I knew with a bit of work and finesse it would be perfect. Things in life are never that easy. I laid out the initial design Sat/Sun and unveiled it for comments on Monday. Overall I heard that the idea was "cool" but the font that I designed was close to illegible. That night I broke out the sketch book again and put down a few more ideas producing another concept that I thought was going to be the real deal. The following morning I put together the logo and mailed it out for critique. The response I got was that the art I had incorporated into the text was too distracting. I set things aside for a bit out of frustration and a need to refocus my thoughts. Once my head cooled I realized that I was aiming at an art piece (something that people look at and say "Sweet") instead of a business logo (something people look at and say "I will hire this guy and remember his name").
I did some more research both on the internet and on the collection of cards in my wallet. Everything (almost) was clean with typography not obscured by anything. Many times logo images were vague or abstract; I'm sure once their meanings were explained they'd make sense. Armed with this new mindset I resurrected my two ideas and set about simplifying them.
As of writing this I have two logo designs that I am comfortable with. Each has strengths and weaknesses leaving me on the indecisive fence. I designed business cards around both and will decide on which one to promote at the last minute.
In the end, this project was frustrating yet fun. I thought it was going to be quick and easy but turned out to be quite a wake up call for me as a designer.
Monday, October 13, 2008
Assignment 2 : Logo Design
Last week when this project was assigned I could not wait to sink my teeth into it. After I got home, I grabbed my sketchbook and pencil (turned on Family Guy) and began sketching out ideas. An hour passed and I was sold on one of the ideas; I knew with a bit of work and finesse it would be perfect. Things in life are never that easy. I laid out the initial design Sat/Sun and unveiled it for comments on Monday. Overall I heard that the idea was "cool" but the font that I designed was close to illegible. That night I broke out the sketch book again and put down a few more ideas producing another concept that I thought was going to be the real deal. The following morning I put together the logo and mailed it out for critique. The response I got was that the art I had incorporated into the text was too distracting. I set things aside for a bit out of frustration and a need to refocus my thoughts. Once my head cooled I realized that I was aiming at an art piece (something that people look at and say "Sweet") instead of a business logo (something people look at and say "I will hire this guy and remember his name").
I did some more research both on the internet and on the collection of cards in my wallet. Everything (almost) was clean with typography not obscured by anything. Many times logo images were vague or abstract; I'm sure once their meanings were explained they'd make sense. Armed with this new mindset I resurrected my two ideas and set about simplifying them.
As of writing this I have two logo designs that I am comfortable with. Each has strengths and weaknesses leaving me on the indecisive fence. I designed business cards around both and will decide on which one to promote at the last minute.
In the end, this project was frustrating yet fun. I thought it was going to be quick and easy but turned out to be quite a wake up call for me as a designer.
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