Project 2 Logo

In revising the logo from assignment two, I wanted to make an image-text logo with the same idea process as the first one.

The descriptive words I was given about me were transition and perseverance. Additionally, one could say that the sum of the two would be adaptation or evolution.

I wanted to break out the image of the tree from the design to clarify it, and uncomplicated the first letter, D. I wanted to make the logo easier to read, even at smaller sizes, and a bit more organic.

I sketched out the composition, went with Black and White, drew the tree in Pen and Ink

on Mylar. I then scanned it into Photoshop, where I adjusted brightness and contrast, sharpened, and sized the image. Then I brought it into Illustrator and incorporated the text part of the design. I used Papyrus font for an earthier look, more homogenous with the tree, and incorporated the tree icon into the text.

Finally, I brought the Logo into Indesign, set up guidelines, and added the contact information text, and create the business card.