E Marketer Factoid

For the marketer factoid, initially I was not entirely thrilled. I’m usually not a “marketing” type of person. However, I am pleased with the way it turned out. To start off, I looked at a lot of images of grids and circuit boards, and loved the way the lines interacted. I had tons of neat ideas of doing fancy line work, but time did not prevail. I then changed my attitude to “ How can I produce a piece that is still me, but does not take a lot of work, and is visually pleasing?” I decided to use a stock photo, so I did some stock image searching. I went to istockphoto.com because I had photo credits already. After searching, I came across an image I thought would work beautifully and would be intriguing. I then began to construct my design based off of the photograph. The riveting blue and wild design made it young and hip. I then choose two fonts to work off of: Geo Sans Lights for the copy and Existence for the headlines. The san-serif quality of them made them look modern. I also wanted to have an airy feel to the type, so it did not feel too condensed with type. I feel that the less copy there seems to be, the more willing people are to read it. After all, an eMarketer factoid does not seem all that inviting at first, but I feel with my design it changes that. I wanted to add a little touch of my style to the piece, so I decided to add long lines to the typeface on certain letters. I was able to use these lines to make a grid for the text and a place to settle the timeline. Overall, I am happy with the way it all came together.