(Now with redone logo)
Last week, my submission was pretty much critiqued into oblivion. I completely agree with everything that was said about the piece not having a unified visual theme. Looking at it again I do see the disconnect going from a ransom note (suggesting a kidnapping) to people with Alzheimer’s wandering away from home. My original theme, if you will, was just being dark and twisted. I wanted to draw people in with the ransom not, skeeve them out with the wandering/missing person facts, in hopes that they’d be more attentive to the precautions to take. Again, my final solution was too convoluted to be successful.
I spent a lot of time in the library this weekend scrounging for inspiration. The only ad campaign that I came across for missing persons was produced in Australia and it was rather predictable. It was 2 shades away from one of my original concepts that I scrapped to avoid the generic/predictable tag of past projects. It was simply a family photo with one person cropped out leaving a blank spot in the picture. I did watch a few of the TV spots and they were more effective, emotionally charged. My main inspiration came from cycling through hundreds of Google images. I can’t say a specific one triggered my cerebellum more than another but sparks did ignite. I jotted down phrases that, to me, were dark yet intriguing. These phrases led to a general concept (ad campaign). I then spent more time finding images that could be manipulated and used for my visions.
I mocked up 4x different versions and asked a fellow cohort for input. She said, and I agreed, that the images were too bright and warm. In Photoshop, I adjusted the color inputs, saturation, and hue levels. I left just enough color to be recognizable but grayed them up enough to emit an uncomfortable air. The images were imported into InDesign where the text was laid out. I did have to go back into Photoshop to darken some text areas with an overlay layer. The text was getting lost in the background image.
I think the designs are more unified (both individually and as a campaign) than last week. In time, I would go back and try to make the ransom note concept work.
(Now with redone logo)
Last week, my submission was pretty much critiqued into oblivion. I completely agree with everything that was said about the piece not having a unified visual theme. Looking at it again I do see the disconnect going from a ransom note (suggesting a kidnapping) to people with Alzheimer’s wandering away from home. My original theme, if you will, was just being dark and twisted. I wanted to draw people in with the ransom not, skeeve them out with the wandering/missing person facts, in hopes that they’d be more attentive to the precautions to take. Again, my final solution was too convoluted to be successful.
I spent a lot of time in the library this weekend scrounging for inspiration. The only ad campaign that I came across for missing persons was produced in Australia and it was rather predictable. It was 2 shades away from one of my original concepts that I scrapped to avoid the generic/predictable tag of past projects. It was simply a family photo with one person cropped out leaving a blank spot in the picture. I did watch a few of the TV spots and they were more effective, emotionally charged. My main inspiration came from cycling through hundreds of Google images. I can’t say a specific one triggered my cerebellum more than another but sparks did ignite. I jotted down phrases that, to me, were dark yet intriguing. These phrases led to a general concept (ad campaign). I then spent more time finding images that could be manipulated and used for my visions.
I mocked up 4x different versions and asked a fellow cohort for input. She said, and I agreed, that the images were too bright and warm. In Photoshop, I adjusted the color inputs, saturation, and hue levels. I left just enough color to be recognizable but grayed them up enough to emit an uncomfortable air. The images were imported into InDesign where the text was laid out. I did have to go back into Photoshop to darken some text areas with an overlay layer. The text was getting lost in the background image.
I think the designs are more unified (both individually and as a campaign) than last week. In time, I would go back and try to make the ransom note concept work.
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